The Real Money Issue
What’s a big-time women’s college job worth today? That seems to be an issue for the coaching community which sees lavish sums heaped upon men’s college coaches and wonder about the “gender” affect to this. That means if the men’s coach gets $2 million a year (package, which is another entire story) then why can’t the women’s position either the same amount. The standard argument is visibility, marketing, fan base, booster support etc. Ok, how about half? I think most of women’s basketball could live with HALF !! Well, think again. Of the major jobs in the US there may be less than a dozen which pay out a cool million out of 300-plus NCAA Division One positions.
There seems to be a staggered market for college coaches today. Most of the women’s game has moved to make their coaches “millionaires” after counting the multiple year contracts. Get a $200-$300K contract over 4-5 years and you’ve reached that milestone. About 40% of the jobs today are in this range but you won’t hear people praising it either. The smart coaches who needed to be damm good or connected to get to that level know what the men’s positions are paying for almost the same level of job security today and job demands.
One of the luxuries of being around women’s basketball for so long is the ability to see the game move from $1,500 part-time head coaches in the mid-70’s to this new level of affluence. Those who started in the sport at that time line through the mid-1990 were happy to see a continual rise in their salary structure. I remember hearing all the coaches complaining on how much money a camp owner made compared to them. Well, by the mid-1990’s that common refrain and complaint was quietly stopped as their pay checks rose dramatically above the people they saw as the affluent. Notice how you don’t hear that “pay” complaint anymore at the WBCA convention? The last 15 years has been boom times for the women’s game and pay scale. The true test of a program is how well you pay your assistants - not just the first, but the entire staff. To be considered a big-time program you should have a staff that’s making in the $60K and above mark for the last position and almost and if not six figures for the top assistant. This are wages in which a person can make a living and plan for a future. People will want to move that bar $10K in either direction but you get the picture.
Most people know that the Geno and Pat’s of the world make an easy $1M plus and probably more a year. There are a handful of others who are in this ballpark. I applaud them and their ability to get what they are worth. What was interesting last year was the discussion about the Florida job. There was plenty of talk but it was never written about. The chatter circled around the $1M plus offer for job. Geno was the first name and big number on the street. Next was Brenda Frese with almost seven figure numbers being bantered. What happened in the end was an interesting switch in the women’s game. When Florida men’s coach Billy D made the “NBA” leap the necessary funds to support his return was - according to street chatter - deducted from the women’s suitcase of money which meant a lower expectation due to less expected money. The school eventually hired an assistant and not a head coach and proceeded to pay far less than what the street and coaching community anticipated. The position at Penn State when to another assistant for far less money than the previous chair holder. (and that’s another story unto itself). This year a number of big jobs such as UCLA, Arizona and Boston College came open. Where these great jobs? Yes, if you look at the name and the men’s program histories. They would be expected to be big paying, hiring jobs. Turns out they were a continuation of the Florida move. Two up-and-coming assistant coaches were afforded the opportunity to get a big time first position but for far less money than a big-time head coach hire would have necessitated. You could say there aren’t a lot of big-time women’s coaches who deserved these jobs if you listen to some pundits. What makes all of this interesting is that some big time schools have decided to pay the going rate and give a number of women’s assistants a shot. In one regard you applaud the move to get new fresh faces into the game but wishing they were compensated at the level due a big time name. Hopefully they will have the success that is expected of them and they can get the money they deserve for themselves and their assistants.
Not to be missed is that a number of head coaches who are either below or above the “millionaire’s” club level of pay don’t necessary look at some of these openings as a new opportunity for a big pay jump. If you’re making the $300K level and take care of your staff and win games why put your name out there for a position that isn’t a golden opportunity? I guess we’ll see how much the women’s game changes and the commitment that a University is willing to make in the coming years when more jobs open.
As I wrote earlier about the South Carolina position, it is an interesting job. The rumor mills about the North Carolina coach looking falls back upon some of the above economics. Street talk had UNC paying maybe $250K and far less than a number of coaches in the ACC. This is amazing since they’ve had a great record for a program that recruits itself. Don’t fret, there is the news that they might be trying to retain Ms. Hatchell. I’ll skip the rumor-story that they wanted to let her go before she won her National Championship (still disputed by some on the inbonds play that was allowed). She didn’t catch flack for the recruiting of Little and Latta and a few others when it was again rumored that they were a part of a special camp which was then brushed under the ACC table due to connections and the anger of some other ACC coaches. Heck, I even remember how hot and heavy those stories were and how nothing was done about it. Regardless, the team with the best talent in NCAA didn’t produce the title that was expected. Now, maybe there are second chances.
When a job like UNC doesn’t open it creates a bottleneck of mid-level coaches who are awaiting the next jump to those plum “millionaire” positions which then allows their staff to slide into mid-level positions and start their process. Taking high profile assistant coaches for high profile jobs doesn’t help those mids move up, it just creates the continual wait and see game for the right position.
This is the position that someone like a Jamelle Elliott, who’s probably the most worthy candidate for a big time job out there in the game today. As with some places the position you’re in is so well-paying and so less stressful (getting recruits and winning) than taking that job that might put you on the block in 5-6 years if you don’t make it happen. That makes it even more difficult for those great assistant coaches to get that right position - support, money and facilities - to make the jump. So, when people wonder why the slots at UCLA and Arizona went to high profile assistants maybe it was the right job at the right time for them.
Over the course of the summer Blue Star will be preparing a new list of assistant coaches and visible and successful head coaches for the next set of jobs to open in 2009. Some of you already know who you are and we wish you the best this summer.
Mike Flynn
Chris Mennig